The magazine has a highly professional design and layout and includes features on health and well being, lifestyle and leisure, consumer affairs, legal and financial advice, travel, cookery, nostalgia, books and much, much more.

Fifty Plus is intended to inform, educate and entertain, as well as enabling BARP members to keep in touch with the Association's news, views and activities.

Following free distribution to all BARP members by post, the magazine is available for purchase in bookstores and other retail outlets priced at $10, with additional ‘complimentary’ copies being circulated to a carefully selected circuit of business premises and service providers.

Hard copy circulation of Fifty Plus is guaranteed at 33,000 with an estimated readership in excess of 60,000. Advertising in Fifty Plus gives unique and direct access to a consumer group that has both disposable income and leisure time. And at one of the lowest rates ’per thousand’ for any comparable magazine currently in circulation, advertising in Fifty Plus represents real value for money.